Installing to /usr not /usr/local

On Linux, why does the makefile install everything to /usr/local? It would be better to install to /usr. Can you add a proper configure script, or just change all the /usr/local to /user?

The reason for this, is that various programs that use libraw (such as shotwell: http://yorba.org/shotwell/) would be much easier to install if all we had to do was make, sudo make install.

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